Pharrell Williams’ SS14 collection, called ‘i am OTHER’ is set to be released on April 14, as part of his joint project with Japanese retail giant, Uniqlo. The line will include 26 items in total, with a unique mix of graphic T-shirts and hats for both men and women.Emerging from the same ethos as Pharrell’s ‘i am OTHER’ music project, most of the apparel includes sayings like, ‘The Same Is Lame.’ and ‘Think Other’. In addition to the stylish designs, the producer’s name is also printed on the back of each tee.
So today I managed to get to Uniqlo in Melbourne.
It is THE SHIT.
I love Emporium, it’s a much nicer experience than any other shopping in Melbourne, the shops are well designed, it has a good use of lighting and with Uniqlo and Muji there are good stylish and value purchases finally to be had in this country. And the food court has no McDonald’s or KFC so hopefully shoppers will be spared the hoards of chav kids from the ‘burbs.
I have found my place in the city. All it really needs is a good bookshop.